Naturelle will be joining The Greenery at the Fruit Logistica fresh produce trade show to be held in Berlin from 8 – 10 February. Fruit Logistica is a international meeting place for traders in the fruit, vegetable and potato industry. Over 2,400 business enterprises will be represented at the fair. You will find us, together with The Greenery, in Hall 3.2 at stand A-03.
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Naturelle has purchased three new packaging machines. “We now pack most of the products that our growers are unable to pack themselves in our own shed. This enables us to respond to our customers’ wishes in a more efficient and flexible manner,” says Donny van Dam, Site Manager at Naturelle.
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Lean and Green is a sustainable logistics programme executed by Connekt on behalf of the Dutch Ministry of Infrastructure and the Environment. In 2012, the programme will support 250 leading companies involved in sustainable logistics to reduce their CO2 emissions by over 20% within five years. Companies can become front-runners by submitting a plan of action that describes how they intend to achieve these goals. The plan of action must meet certain criteria.
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Naturelle is The Greenery’s organic division. It provides a year-round and full range of certified organic vegetables and fruit to supermarket chains and organic food shops in the Netherlands and elsewhere. “To be able to offer a full range throughout the year we import products to supplement the supply from our Dutch growers. For example, we have added delicious freshly green limes from Mexico to our standard range,” says Efrain Saucedo Nunez, who buys the limes on behalf of Naturelle.
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Three months ago Naturelle had the pleasure of welcoming three new employees: Wibo Goes, Anita Zoeteweij and en Efrain Saucedo Nunez. They have clearly enriched the Naturelle team with their fresh knowledge. “We expand our team in order to be able to respond effectively to developments in the growing market for organic vegetables and fruit”, explains Berry Olsthoorn, Naturelle’s Commercial Manager.
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Organic products are seeing strong growth in the otherwise stagnant Dutch food market. This conclusion was published in the 2010 Biomonitor. 2010 saw Dutch consumers buy more organic foods, the tenth consecutive year of growth! Turnover grew by over 13%. Supermarkets did especially good business. Potatoes, fruit and vegetables still represent the largest organic product group in the Dutch market.
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The first organic cucumbers in week 11, launched the Dutch horticultural season for Naturelle. You can find already organic cucumbers from Dutch Naturelle growers in the supermarket. Coming weeks, the supermarket shelves will be completed with several organic greenhouse vegetables from the Netherlands.
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In the consumer magazine which the Dutch supermarket chain Deen publishes in March (D Magazine), you can find an article about organic pumpkins on page 8. Pumpkin grower Dennis van de Weerd tells in this article about his passion for organic farming. Naturelle supplied the text and photographic material. In this way we offer service to our customers and we ensure that consumers get in touch with organic. Together with growers and retailers Naturelle develops the market for organic fruit and vegetables.
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The organic brand Bio+ is the highest newcomer in the Top 100 Dutch Brands recorded by the SymphonyIRI Group. Bio+ entered the top 100 at the 80th position with a turnover of 33.5 billion. With an index of 127.8, Bio+ is the fastest growing brand in the Top 100 Brands. Naturelle is the exclusive supplier of organic fruit and vegetables under the Bio+ label.
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From 16 until 19 February the Nürnberg Messe hosted Biofach 2011. Naturelle was once again represented in a stand at this leading organic trade fair. The growing number of visitors attracted by this fair reflects increasing international interest in organic produce.
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What is organic farming all about? Read the profiles of our growers.
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We supply organic fruit and vegetables, mushrooms and potatoes. All the year round, fresh every day and organically certified.