Bio+ fastest growing brand in the Netherlands

Placed by Natuurlijk Naturelle on 25 February 2011 Bio+ fastest growing brand in the Netherlands

The organic brand Bio+ is the highest newcomer in the Top 100 Dutch Brands recorded by the SymphonyIRI Group. Bio+ entered the top 100 at the 80th position with a turnover of 33.5 billion. With an index of 127.8, Bio+ is the fastest growing brand in the Top 100 Brands. Naturelle is the exclusive supplier of organic fruit and vegetables under the Bio+ label.

The Bio+ label owes its great success largely to consumers’ increased interest in organic produce. The greatest strength of Bio+ is that the brand is in several Dutch supermarket chains represented by a wide variety of products. Under this trendy organic label consumers find a broad range of more than 300 high-quality organic products: fruit and vegetables, but for example also dairy products, meat, bread, coffee and tea. This makes Bio+ a very recognisable brand for consumers.

Bio+ makes continuous efforts to add new products to its range, so that retailers are able to present themselves with a full organic range. Naturelle has for example in cooperation with Bio+ recently expanded the Bio+ range with organic cress. All Bio+ products contribute to and benefit from the reliability and recognisability of the Bio+ brand.

Categorie: Bio+, organic brand, Top 100 Dutch Brands, Naturelle, organic, organic fruit and vegetables