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In cooperation with
The Greenery

The leading Dutch fruit and vegetable company The Greenery supplies produce to supermarket chains, wholesalers, caterers and the processing industry in the Netherlands and other countries.

Visit The Greenery´s website

Advantages of cooperation

Naturelle focuses entirely on the growing niche market for organic fruit and vegetables. As a biological branch of The Greenery we offer the same level of organisation and service as a large established fruit and vegetable company.

Logistics

Naturelle’s products are handled by The Greenery’s logistic system: a fast, reliable distribution channel. The Greenery facilitates all deliveries, from one-off orders to everyday distribution to shops. The distribution of organic fresh produce can of course be perfectly combined with that of standard produce.

Marketing

Naturelle helps its customers optimise their performance in the field of organic fruit and vegetables. In cooperation with The Greenery we collect market statistics, which we combine with our experience in marketing organic fruit and vegetables.
In cooperation with retailers we, for example, develop packaging specially intended for specific target groups.

Food safety

Consumers have faith in organic produce. Naturelle closely monitors the quality of its products to be certain that they meet all the relevant regulations. We perform checks for compliance with regulations in cooperation with The Greenery’s Quality & Environment department. Our products are certified under HACCP, BRC and comparable international programmes of requirements.

Sustainability

Ensuring sustainability in the food chain is a global challenge. Sustainable cultivation methods are an important step towards realising that challenge. Naturelle and The Greenery together search for ways of improving sustainability. For example, we invest in biodegradable packaging and energy-saving transport. And we minimise our waste production by searching for beneficial uses for residual products.